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According to a new report by Intel Market Research, the global movie merchandise market is poised for steady expansion as the growing popularity of blockbuster film franchises, digital fan engagement, and global e-commerce platforms continue to drive consumer demand for licensed entertainment products. According to recent market insights, the market was valued at USD 28.52 billion in 2024 and is projected to grow to USD 33.74 billion by 2032, registering a CAGR of 2.5% during the forecast period.

Movie Merchise Market Outlook 2025-2032

Global Movie Merchandise market valued at USD 28.52 billion in 2024, projected to reach USD 33.74 billion by 2032 at 2.5% CAGR. Growth analysis, dynamics, players, forecast 2025-2032.